Learn the C.R.A.F.T. framework — a structured approach to writing prompts that consistently produce high-quality AI outputs. Every other module (Projects, Custom GPTs, Agents) is built on top of good prompting.
Weak prompts lead to weak GPTs, which lead to weak agents. Mastering prompting is the foundation for everything that follows.
Video 1: ChatGPT Prompt Engineering for Beginners — A beginner-friendly walkthrough of core prompting techniques.
Video 2: Introduction to Prompt Engineering — OpenAI Academy overview of prompting fundamentals.
Video 3: Creating images with ChatGPT Image 2.0 — How to generate visuals for social media posts, LinkedIn content, marketing materials, and website assets.
The C.R.A.F.T. Prompt Framework
Who you are, the situation, relevant background
What role should the AI play
The specific, concrete task — one clear instruction, not five vague ones
How you want the output structured (bullet points, table, email, 3 options, word count)
Tone (formal, warm, concise) and target audience
Live Demo — Bad Prompt vs. CRAFT Prompt
Write a cold email to a prospect.
Context: I'm a Business Development Executive at Nexus, an IT solutions and SAP partner in Southeast Asia. We identified a mid-size logistics company as a prospect for our Total Voice unified communications platform.
Role: Act as an experienced B2B cold outreach specialist.
Ask: Write a personalized cold email that references the pain of managing multiple phone systems across warehouse locations and offers a 15-minute discovery call.
Format: Under 100 words, 3 short paragraphs, subject line included, professional but conversational.
Tone: Confident, curious, not pushy — peer-to-peer.
Other Prompting Techniques
- Ask ChatGPT to ask YOU questions first — great for proposal/quote drafting
- Iterate, don't restart: "make it shorter", "make it more formal", "now write it as a LinkedIn post instead" — all in the same thread
- Give examples ("few-shot"): paste 1–2 examples of a past great proposal section and ask ChatGPT to match that style
"Prompt Makeover"
Pick ONE real sales or marketing task you have this week (a cold outreach email, a campaign brief, a LinkedIn post, a product description):
- Write your normal, "bare basics" prompt
- Rewrite it using CRAFT
- Run both in ChatGPT, compare outputs
- Paste your best CRAFT prompt into the shared "Prompt Wall" OneDrive doc
- Round-robin: read your before/after prompt aloud