Country Insight
Thailand
Thailand is a Southeast Asian country in mainland Southeast Asia, bordered by Myanmar, Laos, Cambodia, and Malaysia.
Country basics
Region
Southeast Asia
Capital
Bangkok
Currency
Thai baht (THB)
Income group
Upper-middle-income country
Divisions
76 provinces and the Bangkok Metropolitan Region
Area
331,690 km²
Demographics
Population
~71.7 million (2026 est.)
Urban
~52%
Rural
~48%
Male
~49%
Female
~51%
Largest city
Bangkok is the most populous urban area
Digital access
Internet
79.1% penetration — nearly 80 million users (2024)
Mobile
~136% penetration; ~90% mobile internet subscriptions
5G coverage
~80% in 2025
ICT market
~US$18 billion
Labour and employment
Participation
66.5% · 40.6M workers (2024)
Unemployment
~0.7–1.0%
Skilled workers
~50% hold certificates or qualifications
Trained workers
~25% high-skilled labour ratio
Economy
GDP
~US$515–580 billion (2025–2026 est.)
Global rank
~2nd in ASEAN / 31st globally
GDP per capita
~US$7,200–8,100
SMEs
~99.5% of enterprises
Growth engine
Recovery and manufacturing rebound
GTM complexity
Mixed growth by sector and geography
Commercial angle
Useful for sector-specific GTM and distribution-led expansion
Business environment
Opportunities
Strong tourism
Automotive
Electronics
Agriculture
Logistics
Challenges
Political uncertainty
Household debt
Aging population
Uneven productivity